NHPCO: Regional Hospice's Creative Approach to Advance Care Planning

Even during a public health crisis, hospice and palliative care professionals rise to the challenge of providing compassionate, person-centered care in the community. It’s especially important now for people to consider their health care wishes. Regional Hospice has a creative way to help broach the topic.

As the country continues to face the impact of COVID-19, it’s important for everyone to consider their health care wishes should they have a serious illness – and communicate those wishes with their loved ones.

Regional Hospice of Danbury, Connecticut has launched a new spot in their long-term campaign, Making the Best of Every Day, to address the important topic of advance care planning in a more comfortable and approachable platform. “Not Fred!”, a 30-second animated commercial, is the fourth in an award-winning series tackling end-of-life choices and making the best of every day.

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