New York, NY–January 3, 2018 – Making the Best of Everyday, an ingenious ad campaign created by a renowned creative team for Regional Hospice and Palliative Care in Danbury, CT, was recently honored with the Platinum – Best of Show Award from the prestigious Aurora Award Competition.
Working in collaboration with Regional Hospice’s President and CEO Cynthia Emiry Roy, the creative team from The Shadow Group was comprised of J.J. Sedelmaier, producer of MTV’s “Beavis and Butthead”, SNL’s “The Ambiguously Gay Duo”, and Cartoon Network’s “Harvey Birdman”; John Colquhoun, creator of Little Caesar’s “Pizza! Pizza!” character; Stephen Hersh, creator of campaigns for Goldfish Crackers, Milano Cookies, KFC and Jell-O; and Marvin Waldman, a former Executive Creative Director and Executive VP of Y&R Advertising.
“We’re so pleased that our Making the Best of Everyday ad campaign has been recognized for its excellence and novel approach,’ said Cynthia Roy. “Our mission is to motivate discussion and encourage patients and their families to look at the end of life in a different, more meaningful way and these ads are definitely helping to get those conversations started.”
The series of three animated spots feature a realistic, holistic, unexpected, even humorous approach to the difficult topic of end of life and the importance of dignified hospice care. The ads contain messages that are informative, but also warm and very relatable. The first commercial, “Discussion,” wryly shows the discomfort children have with deciding how to handle Dad’s dying days. The second spot, “Mischief,” shows how a mother who, with the help of Regional Hospice, is able to maintain her impish sense of self even in the last days. The third spot, “Beep Beep,” dramatizes the concept of Making the Best of Everyday by giving us a glimpse into a day in the life of two hospice patients, an older man and a little girl. (www.makingthebestofeveryday.org)
About Regional Hospice and Palliative Care
Regional Hospice has served Fairfield, New Haven, Hartford & Litchfield counties with nonprofit home hospice care for over 30 years. In 2015, we opened our state-of-the-art Center for Comfort Care & Healing. This family-centered hospice residence is CT’s first and only private-suite facility. Its mission is to provide exceptional end-of-life care, comfort and compassion to infants, children, adults and their families with a dedicated staff of professionals.
About the Aurora Awards
The Aurora Awards recognizes media creators around the world who demonstrate the same ability to captivate audiences by their creative displays of grand execution and brilliant content. Our stars appear as independent, corporate, freelance, broadcast, instructional and educational production groups large and small.
Watch the Ad Campaign Here!