Advocacy Campaign

In honor of National Hospice Awareness Month in November, Regional Hospice & Palliative Care will be televising a new advocacy campaign entitled: Making the Best of Everyday.

The primary objective for this innovative ad campaign is to motivate discussion and begin to look at the end of life in a different, more meaningful way. End of life is a part of life that impacts all of us, and deciding how to best deal with it for ourselves, our parents, spouses, or even our children can help relieve some of the stress and guilt that are as inevitable as death, itself.

The series of three ads feature a realistic, holistic, unexpected, even humorous approach to the difficult topic of end of life and the importance of dignified hospice care.

The ads contain messages that are informative, but also warm and very relatable. All are animated, which sometimes makes difficult subjects more approachable.

The first commercial, “Discussion,” shows the struggle children have with deciding how to handle Dad’s dying days. The second spot, “Mischief,” shows how a mother who, with the help of Regional Hospice, is able to maintain her sense of self even in the last days. The third spot, “Beep Beep,” dramatizes the concept of Making the Best of Everyday by giving us a glimpse into a day in the life of two hospice patients, an older man and a little girl.

Our heartfelt ads can be found across television channels beginning November 1, 2017 and may also be viewed on our website,

These commercials have garnered several prestigious advertising awards including 2017 Platinum Award Best in Show for the Aurora Awards, a 2017 Gold Award for the AVA Digital Awards, a 2018 bronze Telly award, and an award of distinction at the 2018 Communicator Awards. The commercials were also featured in “SHOOT” magazine as “SHOOT’s Picks for the Best Work of 2017”. The commercials received 2nd place in The Connecticut Press Club Awards.